A campaign for the French market, encouraging early bookings for winter train travel and positioning Trainline as the go-to choice for holiday journeys at the start of the year.

With many travellers heading to the mountains for ski season, we leaned into the seasonal mood with a design inspired by a snowy train journey. The campaign featured services from TGV INOUI, SNCF, and OUIGO, and the concept included a frosted train window with a handwritten-style message, mimicking the effect of writing on condensation, capturing the quiet simplicity of winter travel.