A campaign for the French market, encouraging early bookings for winter train travel and positioning Trainline as the go-to choice for holiday journeys at the start of the year.
With many travellers heading to the mountains for ski season, we leaned into the seasonal mood with a design inspired by a snowy train journey. The campaign featured services from TGV INOUI, SNCF, and OUIGO, and the concept included a frosted train window with a handwritten-style message, mimicking the effect of writing on condensation, capturing the quiet simplicity of winter travel.
Created in collaboration with Andres Garzon
[Translation] Winter tickets are here! En piste: small prices are melting like snow in the sun.
CRM:
“6M impressions. Winter seat creatives drove 10.7K ticket purchases. Cost per Purchase was 36% lower year on year, so much more efficient”
“Emails sent to just over 2M customers with an open rate of 29% and drove16.3K ticket purchases”
SEO:
Mobile Marketing: