Junior Digital Designer
October 20 - June 21

At Sainsbury’s, I worked across digital platforms including the website and app, delivering content that aligned with seasonal campaigns and key business priorities.

I regularly updated the homepage to reflect seasonal events and bank holidays, ensuring consistency with in-store designs and maintaining a cohesive customer experience across channels. My work spanned a mix of paid partnerships, promotional and BAU assets, and product features, all created within brand guidelines and in close collaboration with teams across the business.

In addition to core design tasks, I helped enhance the online customer journey through built in pages featuring interactive content. One example was the 'bundles' feature, where customers could click a banner and automatically add all the ingredients for a meal to their basket. We also used photography to build inspiring, editorial-style spreads, giving users a more engaging way to shop, than browsing raw ingredients alone.

King Henry March 20

At King Henry I worked on a brand refresh for PlayStation Plus, focusing on developing a new visual identity and tagline. My process began with research into the product’s positioning and audience, which shaped a design direction that reflected the social and connected experience it offers to players.

The goal was to bring a more contemporary, community-driven feel to the brand. I explored how the refreshed identity would flex across key digital and physical touchpoints, ensuring it remained bold, relevant, and adaptable across formats.

Hunt Hanson November 19

At Hunt Hanson, I worked on a packaging project for Freixenet, a well-known sparkling wine brand. I developed design concepts for a new celebratory product range, creating visual routes that felt festive and joyful while remaining true to the brand’s established identity.

As part of the project, I created product mock-ups to bring the ideas to life and built mood boards and presentation decks to clearly communicate the thinking behind each direction. The challenge was balancing Freixenet’s elegant, premium aesthetic with the freedom to explore more playful and vibrant design approaches suited to birthday celebrations. The client also encouraged us to be bold with our ideas, giving room for expressive, eye-catching concepts that stood out on shelf.

At Trainline, I’ve been part of the mentorship programme both as a mentee and as a mentor.

Menteeship

One of the most valuable experiences was being mentored by the VP of Brand. That time really shifted how I think about my role, not just in the day-to-day, but in shaping long-term creative direction. Through regular catch-ups and honest conversations, I started to reflect more intentionally on where I wanted to grow and how I could make more impact as a Designer.

Some of the key lessons that stuck with me:

• Creativity and data can work together. I learned how to use insights and performance data to back up creative ideas, helping to build trust and make work that not only looks great but delivers results.

• Customer-first thinking matters. My mentor encouraged me to stay closer to the user, whether that was through research, feedback, or testing. It helped me create work that actually connected with people, not just looked good.

• Smart risk-taking is part of growth. I came away with more confidence to push ideas forward, even if they weren’t fully formed yet. Trying new approaches helped me become more flexible and open-minded in my approach.

• Leadership is collaborative. Watching how brand decisions were made across marketing, design, and product gave me a clearer sense of how strong creative leadership brings people together around a shared vision.

Mentoring

I’ve also supported others through mentoring, particularly junior talent looking to transition into design roles. One example was helping an aspiring Designer move from a customer service role into UX, despite having no formal design background.

We worked together over the course of a year, sharing resources (books, platforms, and courses), reviewing personal projects, and setting practice briefs to build confidence and skills. I also suggested relevant creative sessions to attend, and supported their successful application for a 3-month secondment to the UX team. She made such an impact that they invited her back for another 6 months!

That experience taught me a lot about giving effective feedback, creating space for growth, and how to help someone build a foundation in design that’s both practical and inspiring.

I spent a week mentoring Karli, a secondary school student doing work experience before starting a university course in Graphic Design. I showed her how I approach my daily workflow and shared some of my current projects.

To get hands-on, I gave her a brief to create content for Primavera x Trainline. I encouraged her to start with mind mapping and brainstorming ideas before jumping into AI tools like Midjourney (for image generation), Sumo (for music), and ChatGPT, showing how these can speed up the process without replacing creativity. I also explained how companies like Trainline now expect designers to be comfortable with these tools, and how future roles across the industry are likely to do the same.

By the end of the week, she’d put together a podcast intro, a poster, and a concept for a branded train carriage. I was really impressed with how quick she got into the creative space.

Continuous learning is a big part of my growth as a Designer, and Motion Design has become a key focus for me in recent years.

Courses I’ve completed include Motion Secrets with Emanuele Colombo. and I’m currently working through Motion Beast by Iaroslav Kononov, both founded by Motion Design School.

I also attend the InMotion Festival each year in London. It’s a great way to see how agencies and artists build work, from big campaign breakdowns to experimental side projects.

Other events like D&AD New Blood have also been a huge inspiration, giving me a fresh perspective from emerging creatives and upcoming trends in design.