Promoting the arrival of Christmas tickets for travel in France
Christmas seat release
[Translation] Make the most of low prices. Face the time left before the holidays. Be able to organise the rest without stress.
A festive campaign promoting the arrival of SNCF and OUIGO tickets for Christmas and New Year’s Eve travel in France.
The concept plays on the excitement of opening gifts, using a ripped paper effect to reveal the ticket release underneath. The aim was to encourage early bookings by creating a sense of anticipation, helping customers secure the best fares ahead of the holidays.
[Translation] Tickets for the festivities. Christmas and New Year book your tickets now. For travel from 12/12 to 02/01 in France. The icing on the cake, exchange or refund till Jan 3rd.
[Translation] Tickets for the festivities are now here.